Sponsor event: Great Special Lecture with Danske Bank

Great Special Lecture with Danske Bank

On Wednesday the 9th of April 2014, CBS Sport and Danske Bank invited all interested to a Special Lecture at CBS.


The lecture was – of course – held at the Danske Bank Auditorium. Asger Bryderup, Alternate at the CBS Sport Board, started of with introducing the special lecture.

Peter Gudsøe, Marketing Responsible for Danske Bank’s Region Copenhagen, took over and also took advantage of having the attention of so many new potential customers and used both good arguments and wit to tell about Danske Banks offers for students.

Reputation recovery

Then to the Keynote Speaker: Head of Group External Affairs at Danske Bank, Kim Larsen, gave us a lecture in “reputation recovery”

Once, the Danish Bank one of the very most admired companies, but in recent years, the country’s largest bank has been one of the most criticized.
He tried to answer:

  • How did it happen?
  • What makes the bank to come back?
  • Is it at all possible?

Kim Larsen was a great speaker, and with a good sense of humor, he made the lecture very interesting.

Before Kim Larsen became adviser to the Danish Bank’s executive management team, he was CEO of the international consulting firm Burson-Marsteller Danish department and advisor to a number of major Danish and international companies.

Thank you all

After the presentation everyone got a chance to ask questions and afterwards mingle.

CBS Sport and Danske Bank would like to thank you all for participating in this Special Lecture, in particular you who asked questions and made sure to interact with the lecturer.