Sponsor event: SPECIAL LECTURE @ CBS

Sponsorships and football from a commercial and financial perspective

CBS Sport and Danske Bank are proud to invite all CBS students and other interested individuals to our first annual academic event.

Date: May 13th, 2013
Time: 14:30
Place: SP201

Danske Bank will present their thoughts behind the involvement in and sponsorship of the Danish National Team.

Special lecturer, Rikke Dræbye Gantzhorn, Commercial Director at PARKEN Sport & Entertainment A/S (incl. F.C. Copenhagen), will present the commercial side of F.C. Copenhagen and thus give some insights into how a football club is operated (Sponsorships, Fan Management, Marketing).

Lastly, special lecturer Jesper Jørgensen, COO at Deloitte Denmark, will give a lecture on the financial development of football in Europe.

The event will take place at Solbjerg Plads 3, at the Danske Bank auditorium (SP201). The event will begin at 14.30 and run until 18.00.

The event will consist of a good mixture of academic lectures, a quiz with attractive prizes and the possibility to ask the questions that you do not normally get answered via the media/press.


Danske Bank og CBS Sport invites you to three hours of football and finances.

  • 14.30: Welcome by CBS Sport
  • 14.35: Danske Bank and DBU, national sponsorship, strategy and activation
  • 15.30 The commercial side of F.C. Copenhagen
  • 16.15 Break
  • 16.30 The Danish and European football economy in 2013
  • 17.15 Q&A to the lecturers
  • 17.30 Closing remarks by CBS Sport

Afterwards Danske Bank will be serving sandwiches and offer the possibility to network with Danske Bank.